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Vortex Air​
Ad Creative
Teaming up with Vortex Air to develop a multimedia ad campaign that improved metrics and drove sales of their Bladeless Tower Fan.
Vortex Air were only running ads that they had filmed themselves in their bedroom. The creative wasn't attention grabbing enough and it didn't keep the viewer engaged.
Through a data focussed approach we filmed and tested many different types of content to understand what resonated best with their audience and then created micro variations of this creative to further decrease CPAs, increase ROAS and create a successful ad campaign.
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