Fred Ezekiel

I worked with MiRider to enrich their brand presence online. I helped transform their digital content and drove high levels of awareness and sales through a 3 dimensional content marketing campaign.

When I started working with MiRiDER, their organic content felt very wooden and every post was trying to make a sale. Furthermore they were not making use of video at all in their organic or paid efforts.

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Through developing a marketing strategy that focussed on creating relatable content to their existing community instead of trying to constantly push sales of the bike I transformed their brand to be more authentic. Through filming both on mobile and with a high end camera I could built trust in paid creative with slick looking ads while keeping an authentic approach on their organic social channels that helped drive community